Warikoo – Complete Guide To Starting Up

Warikoo - Complete Guide To Starting Up

Warikoo - Complete Guide To Starting Up

Warikoo – Complete Guide To Starting Up

A course for you to help you navigate through all the steps of building a successful start-up. Explained by someone who has done it before.

Contents of the 8-chapter Guide of Startup

Chapter 1: How to shortlist a bunch of startup ideas?

1hr 41mins

How to shortlist 3-5 ideas from the dozens of ideas out there.
Chapter 2: How do you pick the right startup idea?

1hr 40mins

How to pick the 1 idea to work upon, from the 3-5 ideas you have shortlisted.
Chapter 3: Finding your cofounder and the founding team

1hr 32mins

What to look for in your cofounder (or whether you should have one) and the founding team.
Chapter 4: Basics of founder equity and ESOPs

1hr 48mins

How to split equity between your cofounder and yourself. And how do ESOPs actually work?
Chapter 5: Basics of fundraising

1hr 57mins

Whether to raise funds, how to determine valuation, determining how much to raise and shattering myths around fundraising.
Chapter 6: Planning and building your product’s first version

1hr 48mins

What does MVP (Minimal Viable Product) mean and how to go about building one.
Chapter 7: Pricing your product

1hr 46mins

How to price your MVP when you first release your product.
Chapter 8: Releasing your product and getting the first customers

1hr 34mins

How to get your first 1,000 customers, find product-market-fit and pivot, if you have to.

Know your coach

Ankur Warikoo

I have been an Internet Entrepreneur for over a decade. My first venture was with my batchmates from ISB, where we started SecondShaadi.com and Gaadi.com. After selling Gaadi.com.

After selling Gaadi.com in 2010I started Groupon’s India business in 2011 and was its CEO until 2015. I was also Head of Groupon APAC from 2013-15. In 2015, I Co-founded nearbuy.com and was its CEO until 2019.

At nearbuy,com, we built a high-performance team of more than 400 people, generated $100Mn of annual sales, raised more than $40mn from marque investors & exited for more than $100mn.



I have been fortunate enough to be on the list of Fortune 40 under 40 and am one of the top 25 LinkedIn profiles in India. I am also a content creator with more than 1.8Mn followers across LinkedIn, Twitter, YouTube, Instagram and Facebook.
I am an angel investor and love mentoring first-time entrepreneurs hoping I can help them avoid the same mistakes that I made when I started up.

“The Complete Guide to Starting Up is my 11 years of entrepreneurial experience condensed into a comprehensive but easy to understand course.”

You Will Learn How To

Pick the right business idea
Use proven decision-making frameworks that help you choose the right startup idea from all the different ideas that you have.

Ensure that the business idea that you choose has a good-sized market, and an opportunity to make money in the long run.


Build a Winning Team

  • Identify your strengths and figure out the areas in your startup where you need help.
  • Build a team that complements your skills. Know how to hire a Co-founder and your first few employees.


Pricing your Product

  • Learn the art and science of pricing your product in a way that your offer becomes irresistible.
  • Figure out how to create a pricing strategy that goes in line with the economics of your entire business.

Raising Funds

  • Mistakes made in fund-raising can be costly. Understand how to raise funds so that it creates wealth for you and your team.
  • Understand the fundamentals of valuation so that you can make an informed decision.

Build Product’s First Version

  • Use the TMT (Trust, Money, and Time) Framework to build the first version of the product.
  • Know how to focus on a single use case, while building your MVP.

Get First Customers

  • Know the 7 universal ways of getting the first set of customers for your product
  • Use the TMT model to figure out the ways of customer acquisition that are the best fit for your business

Who Can Take This Course?

Congratulations on starting young! More than 20% of the course students are currently studying. You will appreciate the simple explanations and frameworks that will tell you what to expect when you start up.

Full-Time Job
Almost 60% of my students are like you. If you wish to startup but not sure which idea to work on and how/whether to proceed, this course will have all your questions answered.

I love you
I promise you will come back telling me how much this course has helped you find answers to the questions you are struggling with in your startup.

Want to move from hustling solo to building a team? The course will help you with the core concepts of hiring & much more.

Direct Download Link

Sales Page: https://courses.ankurwarikoo.com/complete-guide-to-starting-up-2021/

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